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Growth of The Crowfall Discord Community

I’ve been following Crowfall now for what seems like forever (just before Kickstarter, actually). The community has had its ups and downs, as any newly announced product is likely to suffer through. What’s been interesting to me, however, is the growth and marketing approach that ACE has taken with its flagship title. Perhaps most importantly, there is no marketing budget. This is what led me to begin some work on taking a closer look at the community supporting this title.

Considering my access to internal “official” ACE and Crowfall community metrics is non-existent, I am forced to take a look at some of the aspects of the community I do have.  As there is no real baseline for these numbers, I am left to make conclusions on their merit all alone. I considered reaching out to Camelot Unchained, but the fact that their server has numerous developers on it (among other reasons), left me uncertain it was worth the effort.

As it stands, all of the data is gathered purely from Discord through use of the Crowfall community bot. Only the joined date and visual name was gathered during this snapshot. Only members who were in the server at the time of the snapshot were captured. For users who have left the server, I was unable to gather any metrics on their join or leave date. The Discord API prevents me from accessing this data. As a result, I cannot see the real roller-coaster of server population as it ebbed and flowed. In fact, something that is not measurable at all is the last time any of these users were active.

Original Tableau Chart Image Capture (click to see interactive version). All data gathered as of 3/19/2017 via open source CrowfallBot project.

I’ve taken steps to begin work on capturing “active” or “online” user counts at various intervals, though the accuracy of this is and will always be questionable. Discord is an easily accessible application from an iOS/Android phone-app, any browser, or a desktop application. As such, its likely users could be online when its not their prime time (at work, for example). Additionally, its currently impossible to tell when a user was last active. For all we know, 1000 of the 1500 members haven’t logged in in over 8 months (or whatever). That’s likely not true in the least, but we honestly don’t know.

There are some upcoming updates that will let me determine the last time someone sent a message. This will be useful to determine the percentage of users who interact with the Crowfall community. In the coming days and weeks, I’ll be working on capturing other social media information (namely Twitter) to see if we can match up this data to any historical events. It will be interesting to see how a non-marketed game grows, and what venues tend to drive the largest traffic gains across all forms of Social Media. Well, it’ll be interesting to me (and probably Pann… lol).

Till next time…

P.S: Silly me. https://discord.me/crowfall or (https://discord.gg/ESr5KPj) to get right into the fray! Happy hunting!


Started playing MMORPGs back on AOL in Neverwinter Nights Online around 1996 and has been a passionate advocate for the genre ever since. Currently an admitted Crowfall obsessed-fan; leading a Crowfall-exclusive stealth-first guild Obsidian, managing a web-magazine Stealthed (@stealthedBlog). He is also the project manager of the Malekai Project; a community-driven open-sourced API for sharing Crowfall related content.

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